Our product strategists work with you to define your product roadmap and progress from an idea to an MVP. We leverage our experience and domain expertise to help you refine and shape your product strategy to achieve your business objectives.

Our product strategists work with you to define your product roadmap.

Key Objectives

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Transform a concept/idea to a product roadmap and defined requirements
Evaluate technology options
Reduce the risk of working with a new digital partner
Get an accurate sense of budget and timelines

Our Process


Pre-Discovery Prep Work

Before the workshop, we do detailed research, including sector analysis, competitor research and benchmarking, market trends and analysis and other secondary research.


Discovery Workshop

During the workshop, we conduct stakeholder interviews, focus group discussions and brainstorming sessions. We work closely with you to define the product vision and roadmap.  We employ popular frameworks like Lean canvas and SWOT analysis to establish the business model and use User Story Mapping to create the product roadmap. This phase involves multidisciplinary teams from product, design & technical backgrounds who work with you to define the MVP.


Post-Discovery Phase

After the workshop, our multidisciplinary team will work closely with you over the next couple of weeks to document functional requirements, design low fidelity prototypes and define your product roadmap with clarity. They will subsequently evaluate to arrive at recommendations for the technology stack and architecture. At the end of this phase, our team will present our analysis and provide accurate timelines and budgets.

Key People / SkillSets Involved

Product Strategist
UI/UX Designers
Software Architect
Project Manager
Technical Leads

Key Deliverables

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Product roadmap
Functional requirements
Concepts & Low Fidelity Prototypes
Technology Recommendations
Timelines & Budget Estimates

Focaloid Advantages!

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  • End to end product development expertise

  • Proven track record of developing world class products

  • Experienced architects & developers with solid technology expertise

  • Strong protection of your IP

Case Studies

Our Clients

We work with top startups, leading brands and enterprise
leaders, including, Fortune 500 firms.

How can we help you?

We have won numerous awards and accolades in recognition of our work.

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1 I know the scope of my project. Why do I need product strategy consulting?

Product strategy is about understanding and documenting all your thoughts into structured frameworks. It reduces the risk of failure and helps you build and launch the product quickly and cost-effectively. It gives you a chance to validate and refine your concept by detailing and evaluating your ideas.

2 Why do you charge for product strategy consulting?

The Discovery phase involves multidisciplinary teams working together, assessing your ideas and evaluating the technical feasibility. Post-workshop efforts would run for 2-4 weeks involving all key resources. We have no economic benefits in doing the discovery phase if we do not continue working with you through the development phase.

3 What tangible benefits do we get at the end of the consulting engagement?

The deliverables of the discovery phase would vary based on clients requirements. We provide you user stories, wireframes, click-through prototypes and accurate timelines for MVP and Production. It would give you a clear understanding of your costs and how you should plan your product evolution.

How can we help you?

Get in touch with us to schedule a consultation.