How to choose the right platform for your mobile app?

19/06/2024 20mins
Anish Prakash


If you are contemplating making a mobile application, there are quite a few decisions that you will have to take beforehand. One of them is selecting the right platform for the app. The mobile operating system that you opt for will play a pivotal role in its success. Thus, this is something that needs to be decided after careful consideration.

Currently, there are two leading platforms that you have; ios and android. Plenty of options have faded over time, but these two have not only sustained but continue to improve. Various factors have to be taken into consideration to determine which operating system will be suitable for your mobile app.

Target audience

The target audience of ios and android is quite different. Ios enjoys immense popularity in countries like Australia, Japan, the US, Western Europe, and Canada. On the other hand, the dominance of android is visible in India, China, Africa, Russia, Middle East, South, and Central America and Eastern Europe among other places.

Thus, while selecting the operating system for your mobile app, focus on the market that you want to target. This will enhance the chances of success of your app.

Technical details

Some technical details also warrant attention.


Material design guidelines by Google are available for designers, following which they can design android applications. These guidelines cover various topics such as icon spacing and color palette recommendations among other things. In the case of ios, you can acquire assistance from Human Interface Guidelines by Apple. Apple focuses more on recommendations and gives the app designers more freedom to decide what they want.

Google opts for material design while Apple recommends designs with depths. As per Google, animations play a vital role in enhancing user experience while Apple views animation as an added feature. Thus, in ios, discretion and simplicity are visible.

Google does not interfere much with navigation owing to which apps can sometimes be complicated for users to browse. Apple puts certain limits in this regards to ensure that user experience is not compromised.

Platform fragmentation

Android is an open platform which offers the freedom of customization. While this is a positive feature, it also poses certain problems. Developers have to adjust the apps to ensure that they are compatible with the alterations that manufacturers tend to bring in android. Ios does not have such fragmentation issues.


This is an essential factor to consider. This largely depends on the features and design of the app rather than the operating system.

It is the return on investment which marks the main difference. It is seen that ios users are more open to purchasing apps as compared to Android users.

Final words

Paying heed to all the relevant factors is integral if you want to ensure that you find the right platform for your mobile app. You need to decide on your target audience and the design that you want your app to have. The budget you have is also essential. If you take all the factors into account, you will be able to reach a decision that you will not have to regret.

Focaloid  specializes in developing intelligent iOS, Android, Windows, Cross-Platform and Enterprise mobile solutions that is innovative  with a  signature  that  adds value to your brand. 

Have an awesome idea? We will provide a quick analysis and free proposal for it. Don’t worry, it is secure and confidential.  


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