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Digital Transformation Solutions: What’s New in the Post COVID-19 Era?


Digital Transformation Solutions: What’s New in the Post COVID-19 Era?

The world is getting hooked on the world wide web for an array of reasons. Businesses and customers alike stay connected on the digital domains. And why not? The digital space is easy to access, affordable in the long run, offers immense growth potential and generates better leads and higher revenue.


With the spread of the COVID-19 pandemic, many businesses began transforming their business operations into digital frontiers. This has also led to the rise of discrete online businesses and serves as a great equalizer between small businesses and large conglomerates.


Moreover, this paradigm shift towards digitisation has made the online environment complex. Yet, not many businesses have the capacity or the technology to develop their business for digital platforms. Thus, it is recommended that you consult with a digital transformation service provider to ensure compliant and innovative digital structures.


What is Digital Transformation?


Digital transformation refers to the use of new technologies in specific areas of business. This may fundamentally change the way businesses operate and deliver quality customer experiences. It is an experimental process that involves using tech-backed methods and softwares to streamline business processes. 


Digital transformation also involves using technology to create new processes, identify current risks, predict roadmaps, develop newer cultures, modify business pipelines and make customer experience a priority. 


This solution transcends the conventional roles in sales, marketing, project management, customer service, auditing, to name a few. In this regard, it is much more than switching from a ledger to online spreadsheets. It involves retaining employees and businesses in the use of such technology for the long run, training and development, directing a flow for the backend processes as well. 


Digital transformation solutions offer an end to end service that makes your business stand out amidst the online crowd. It helps you prepare, plan, build and execute decisions with flexibility and data-backed insights. Digital transformation solutions help you verify and prepare unique value propositions for your customers as well. 


Constituent Elements of Digital Transformation Solutions


According to the latest reports from the MIT Sloan program, we can distinguish the constituent elements of digital transformation into 3 key areas, as follows:


Transforming Customer Experiences


This element comprises three key focal points including customer understanding, top-line growth and customer touchpoints. These key foci include the following:


  • Customer Understanding:


Improving the back end systems that track, monitor and analyze customer experiences to understand what the consumers want, backed with data, insights and predictive algorithms. This helps businesses target specific audience sets and ensure higher convention rates and return on investments. 


  • Top-Line Growth: 


Using a digital transformation solution helps businesses accelerate growth by improving outreach capabilities to reach new audiences. It can also be used to deliver innovative customer-centric solutions that drive the business’s credibility in the long run. This increases the rate of top-line growth in sales and lead generation for your products and business. 


  • Customer Touch Points:



Using technology to identify the customer touchpoints greatly enhances your customer service. Especially in a world where businesses are prioritizing customer experience over products and services, using these points as a reference helps use digital tools to optimize the needs of your business. Using websites, social media and mobile apps can help you connect with the audiences better. 


Transforming Operational Processes


Using adequate technology to make your business ready for tomorrow involves making your daily business processes backed by the power of digital. There are an array of benefits to doing so. The pillars that transform operational processes are as follows:


  • Process Digitization:


Using technology in the back end processes such as performance tracking, worker enablement, human resource management helps businesses streamline their diurnal operations. Many businesses are using automated systems and big data to chart business operations. 


  • Enabling Employees:


Using a digital system for employees helps increase productivity rates and decrease turnaround times. This ensures businesses a faster, more robust yet flexible process involving their employees. It also decreases the need for any form of micromanagement.


  • Performance Management:



The usual system of appraisals and performance tracking uses manual observation and human resource techniques. However, there exist tech-backed softwares that ensures performance tracking and management all from one platform. This leads to fewer human errors and reduces operational costs for the business.


Transforming Business Models


Digital transformation creates newer avenues for your business and modifies the existing roadmaps to incorporate the use of technologies. Here are the 3 constituents of using a digital transformation service to transform business models:


  • Digitally Modified Businesses:


The rise in the number of internet users has made businesses look forward to the digital domains. A digitally modified business ensures compliance with industry-leading digital solutions and provides the business with higher returns, newer leads and more targeted growth.


  • New Digital Businesses:

Many physical dominant companies are introducing digital products and services that complement their pivoting revenues from their traditional products and services.


  • Digital Globalization:

Digital media keeps us connected beyond borders. Businesses can explore the digital domains to reach international audiences and generate global leads. This also helps your business acquire a global; identity.


How has the COVID-19 pandemic changed digital transformation?


Digital transformation has been in the business domains for the recent decade, ever since the rise of the internet. However, with the recent spread of the COVID 19 pandemic, the existing business structures needed to be revisited. 


Many companies made a turn towards using digital platforms more comprehensively. During this pandemic, the fraying of customer relations, backend hierarchical business processes were inevitable. Thus, businesses used new-age digital transformation solutions to eradicate these issues.


The COVID-19 pandemic made businesses translate customer support to the digital fronts, use automation tools for a robust and secure back end, predictive analysis of consumers, et al.


More attention was provided to expanding the digital services, creating long term value, incorporating the use of AI, machine learning, and big data management systems. Such digital solutions were also introduced into training and development, hiring and staffing, performance monitoring, marketing, grievance redressals, etc. 


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