In Phase 1, QUEST was interested in offering desktop and tablet-driven experiences to its stakeholders – learners, trainers/facilitators and administrators in educational institutions. Since QUEST controlled the adoption of devices among its learning centers, they were planning to do a targeted deployment on select devices and operating systems. QUEST was inclined to roll out the first wave of mobile digital experiences across Android tablets considering the total cost of ownership and ability to customize user experiences. For its stakeholders, the transition from desktop to a tablet would be a surprising, unique experience and hence they did not want to introduce a steep learning curve. Decisions on selecting optimal screen size, OS, version compatibility, choice between native apps and mobile web, responsive design that enables access on smartphones/feature phones etc. were left open.
All the content assets available currently classified as standard interactive content that will become available to MyQUEST app users. New content developed/packaged will be delivered incrementally to MyQUEST app users using Push/Pull/Play (more coverage in App Delivery Strategy/Ongoing Support Strategy sections). Additionally, in Phase 1, QUEST wanted to introduce personalized and collaborative experience to the app users. The volume of personalised content and the level of personalisation was to be low to start with and increased in subsequent phases. Introduction of personalization and collaboration features required developing user identification, authentication and authorization solutions. User roles and definition of privileges, special security and privacy concerns were to be detailed and addressed during the app development process.
QUEST required a web based admin panel for HQ admin team, center administrators and facilitators to maintain learner records and student data. The HQ admin team also required a strong user analytics platform to provide reports on event data, usage and offers multi-functional dashboards on user acquisition, learning centers and geo-location data that tags centers and learners.